When it comes to advertising and marketing, social media is no doubt one of the most powerful tools at your disposal (trust me, I majored in advertising). However, with time we can see how many outlets have remained relevant throughout the years. The inforgraphic above details some facts about social media. For authors out there, I suggest that you try different social media platforms to see what works for you.
Stay tuned, I will compile a short list of tried and tested social media marketing techniques that worked in my favor as an author.